Chapter 114: I can’t miss the dance party

“You were right, Mr. Kim.”

Those were the words the team leader uttered as he came in, preparing to start work.

What did he mean? Mr. Kim stopped typing and asked back.

“About what?”

“Our advertisement. We made an offer to Mollru, but it got rejected.”

“Rejected?”

“It’s been a while since we sent it, but there’s no response, whether she read it or not.”

The team leader clicked his tongue and stirred his instant coffee.

“I told you it wouldn’t work. She doesn’t usually accept advertisements, and she’s been even busier these days, so I thought it would be even more unlikely.”

“I thought Mollru would want to play our game if she was a true gamer… It’s a shame.”

“Did you make the offer by email?”

“Yeah. I don’t have her personal contact information. That’s the only way to contact her.”

“Her inbox is so full, she probably didn’t even see the game properly.”

“Is it that bad?”

The assistant manager, who had revealed that he was a Mollru fanboy, a Mollbung, told him about the current situation of Mollru’s broadcast.

He didn’t know for sure, but her inbox must be filled with countless emails, and that included not only game advertisements but also advertisements from other industries.

The team leader sighed.

“No matter how I think about it, Mollru is perfect… There’s no one like Mollru…”

“I know, right.”

Mr. Kim agreed with that.

Even if the game was terrible, just having Mollru play it once would have a huge ripple effect.

But the assistant manager thought that the game they were releasing now wasn’t even bad.

Not just because it was a game released by his company, but it was a decent level even when viewed objectively.

As such, he couldn’t help but be greedy.

‘I even broke up with my girlfriend because of making this…!’

He worked overtime every day and didn’t even rest on weekends.

He asked his girlfriend for understanding, and she said it was okay, but it seems like it was just words.

As a day passed and two days passed, even the contact that had been going well became infrequent.

A ghost breakup. His love ended in the worst form.

As it was a masterpiece that he had put so much effort into, he wouldn’t be satisfied with mediocre promotion.

It had to be done by Mollru, who was at the top of the current streamers and a figure who was causing a commotion in the industry because they couldn’t give her advertisements.

‘First of all, the problem is contacting her.’

Email was a lost cause. It was a situation where she couldn’t properly check her emails or couldn’t even check them.

The Switch whispers had also been closed due to being harassed by malicious users recently.

Even if they somehow managed to contact her, there was still a problem.

Could they prove that it was different from other games and pique Mollru’s interest?

So the key was whether she could voluntarily promote it.

Was there a good way?

“How much did you have in mind for the advertising budget?”

“The director must have liked my explanation, because he gave me a bigger budget than I expected.”

“This much? You didn’t say MZ or anything when you went there, did you?”

“How did you know? He was completely obsessed.”

He was a senior with something to respect in this regard.

To be able to identify the director’s weakness and sweet-talk him like that.

It was a considerable amount of money to be called an advertising fee, enough to say that he had pulled in a generous budget.

It was too precious to be used for just a one-time advertisement.

‘Do we have to end it with just one time?’

A question suddenly arose. Usually, when it comes to game advertisements, the conditions are set for broadcasting for just one day, no matter how long.

But if the budget was this much? Couldn’t they try a different method?

A good idea came to the assistant manager’s mind.

“How about a challenge?”

“A challenge?”

“It’s like going with a festival for everyone.”

A challenge is a marketing strategy that difficult games, often referred to as soul-like games, try in the early stages of release.

The clear itself is difficult, so they give a huge amount of money to the person who clears it first, so not only broadcasters but also people watching the broadcast can feel the thrill of watching a game.

The assistant manager was saying that they should try such a challenge now.

“I understand. But we need to change the conditions a bit.”

“In what way?”

“Our game is difficult, but the initial clear itself is not as difficult as other games that are rumored to be difficult. So, rather than that, we should offer rewards to people who find Easter eggs or hidden routes in the game, or see the ending. The world is wide, and we deliberately hid a lot of things.”

He only gave one inspiration, but it poured out one after another.

Like a pro, each and every word was valid.

Certainly, if they were asked what they put the most effort into in their game, they could say that they put the most effort into the open world and hidden features.

They put in meaningless MacGuffins that looked like they had something, and they occasionally hid elements that would be difficult to find unless it was a coincidence.

“If that happens, not only streamers who are good at the game but also a variety of people will challenge it. This is because unexpectedness is more emphasized than physical ability.”

“More people will naturally gather. If word-of-mouth spreads properly.”

“Well, that…”

Depending on the amount of money involved in the challenge, the rumors would spread more exaggeratedly and quickly.

This was a natural story.

“Promoting not by a fixed number of people but by an unspecified number of people… It’s not bad.”

“If we do it well, Mollru will participate too. From what I see, she seems to be more interested in these kinds of events than money.”

“Then there’s nothing more we could ask for.”

Gently poke the sleeping lion’s whiskers. To the extent that the lion can’t help but be interested without offending her.

“What if Mollru does the challenge but doesn’t win the prize money?”

“Well, even if that happens… we have nothing to lose.”

“That’s true. Even if she just does it once, it’ll be enough promotion.”

‘But I don’t think that’ll happen.’

The assistant manager swallowed his words. As a longtime fan who had been watching Mollru’s broadcast for a long time, he had a feeling.

He had a subtle feeling that if Mollru participated in the challenge, she would never return empty-handed.

This notice, which was posted on the Switch community and various other communities, quickly spread everywhere.

A unique promotion method for a new game, the fact that the game company was a newcomer that even true gamers had never seen before.

And the fact that the prize money offered in the event was considerable, attracted a lot of attention.

“One, ten, hundred… How much is this? They’re putting this much money into just a challenge?”

The hypothesis that a mysterious tycoon used his wealth to start a game company and develop the game he wanted was raised, and the challenge began.

-But why is the game called World.23?

-The announcement emphasizes that the world is wide, so I guess that’s the feature?

-Why did they put 23 on it?

-Because it was released in 2023?

-For now, the company has no naming sense.

From small-time streamers to large corporations.

There were quite a few people who debuted on the broadcast for the first time due to the condition set by the game company that they had to be broadcasting when discovering a hidden route or Easter egg.

Everyone who found out about the news, either directly or through viewers, participated in the challenge for their own reasons.

Most of the reasons were money.

And one person who didn’t fall into that majority was just downloading the game.

“Sounds fun. It’s good timing, I didn’t have anything to do.”

At the point when she had completed all the commentary counts contracted with the league.

Mollru, who was taking a break, also decided to participate in the challenge.

Today was the 3rd day since the World.23 challenge began.

It was clear that she was a latecomer who started later than others, but it didn’t matter.

Because she participated for the sake of interest anyway.

If she challenged, it would take a considerable amount of time on the broadcast.

The viewers were just cheering at the suddenly increased broadcast.

[The best game of this era, World.23]

[GOAT confirmed this year ㅇㅇ No rebuttals]

[Just the best game company, ATX]

[Look at how the name doesn’t stick to the tongue ㅋㅋㅋㅋ]

[It’ll stick to your tongue from now on]

[It was a long time of humiliation and oppression… It’s time to return to being a glorious Mollbung again]

[The days without broadcast were so cold]

Mollru, who had completed the download, launched the game.

“Oh, the BGM is good?”

[The BGM sounds like a trip]

[Is it a medieval background?]

[It’s fantasy when you look at the art style]

[I’m getting traveler vibes]

She starts the game while enjoying the BGM.

“First of all, character creation, you can choose male or female. They said there are a lot of Easter eggs like this, so aren’t the conditions different depending on the gender?”

[Sounds like it?]

[It seems like it when you look at other broadcasts that played it first]

[I’ll omit the details because it’s spoilers]

[What are you guys who saw it first on other broadcasts doing, get out]

[If you’re a true Mollbung, Mollru’s broadcast should be the first;;]

[FR, you have to exchange firsts with Mollru]

[Uh-huh]

[Exchanging World 23 first experience… This is precious]

“Oh, there’s customization too.”

Customizing to determine the appearance of your character.

It was implemented so that you could set even fairly detailed parts.

“Ah… this kind of game is fun to customize.”

[What customization;; Let’s do a speedrun]

[Unexpected, I thought the Host wouldn’t care about customization]

[I agree, I agree, customization is fun]

[Let her enjoy it~]

[This person really came to enjoy it ㅋㅋㅋㅋ]

While other streamers were running around to find Easter eggs and hidden routes,

Mollru’s broadcast was just proceeding peacefully and calmly.