Ch.249The game board grows strangely large again

The strategy of “pretending to leak” for promotional purposes has been used for a long time.

And every time, people’s reactions were always the same.

ㄴWhat kind of leak is this? Did you get shot in the head? lol

ㄴIt’s obviously intentionally leaked, you can tell

So people naturally assumed that the leaked <Musashi> video was of the same kind.

But.

ㄴWait, they just uploaded it raw? It’s not even edited or anything;

ㄴThis is supposed to be viral marketing? I don’t think so

ㄴWhy would they need a leak strategy when they have Kim Donghu? Just openly promoting it would get crazy attention

Something felt strange the more you watched the video.

It was on a different level from typical leaked videos.

Usually, these kinds of videos are blurry or very shaky.

Because the goal is to create curiosity.

They don’t show everything as it is.

But this video was too clean, without any of those issues.

There was no need to wonder who was in it or what kind of video it was.

ㄴKim Donghu performing a sword dance… is this that Musashi thing?

ㄴIt’s hot in Korea and Japan, with Kim Donghu as the lead

ㄴWhy did this suddenly blow up though?

The answer came right away.

ㄴI’m actually looking forward to this

ㄴKim Donghu is finally returning to his main job

ㄴKim Donghu is definitely a boxer

ㄴBut why make such a random comeback?

Of course, people didn’t care much about the details.

What mattered to them was simply that “Kim Donghu” was in it.

And contrary to what the Japanese production companies thought.

ㄴIf it’s done well, I’ll definitely watch it

From a global perspective, honestly, it didn’t matter who played Musashi.

It just needed to be entertaining.

The fact that it was released on YouTube meant international distribution was certain.

Which means

So.

The leaked <Musashi> video instantly recorded millions of views.

“Is this even possible?!”

The Japanese side was in chaos.

A movie that should have failed was instead getting massive pre-release publicity?

Without having to spend on expensive promotion.

They had essentially branded <Musashi> worldwide.

And it was accomplished by the spy they sent to sabotage it.

Though “accomplished” might not be the right word.

“It’s a huge hit right now!”

“Since the international response is positive, the Japanese side is reconsidering!”

“That’s great! Really great! Where’s the person who uploaded that video?!”

What mattered to them now wasn’t that.

Finding and punishing the culprit behind this situation.

That was the priority now, but.

“We can’t reach them.”

“What?”

“They already got paid and fulfilled all contract conditions… they just, just disappeared.”

Even that wasn’t possible anymore.

This wasn’t just a case of cooking porridge for a dog to eat.

From beginning to end.

It was like they had diligently worked to hand over a gold nugget.

But even so.

“…Should we suggest producing Musashi in Japan now?”

“Are you crazy?”

There was nothing else they could do.

+++++

After the <Musashi> leak went viral.

We were very confused by the sudden promotion.

‘The movie won’t be out until next year at the earliest.’

Promoting a movie from May this year when it won’t be released until next year?

That was strange too.

It might make sense for a game to release a trailer and wait.

But movies don’t work that way, which made it even more awkward.

So we decided to just keep quiet.

“So we’re not doing anything?”

“Yes, there’s no need to add fuel to a fire that doesn’t have enough wood.”

I thought any more promotion would be risky.

We had just started filming, so we didn’t have much to show anyway.

‘Showing too much from the beginning is meaningless.’

Revealing information about a movie that hadn’t been properly filmed yet would be disadvantageous.

Movies should build curiosity until right before they hit theaters.

That’s why having too much information leaked was most damaging.

‘We caught the spy and found out who was behind it.’

In this situation, there was no need to play along with their games anymore.

We were fortunate that the results were so positive.

It could have been a fatal blow.

“Let’s be satisfied with the brief attention and focus on building the set and planning for what’s next.”

“If that’s Donghu’s opinion, I support it. Since you know the situation in Korea better than I do.”

With Director Kiryu’s words, the meeting ended.

Since the main filming would start after the set was built.

As a result, I suddenly had free time.

‘Another break after a long time.’

Honestly, I had been extremely busy lately.

From <Tarzan> to boxing.

All of these required active promotion and interviews.

Taking two or three flights a day was the norm.

The time zones changed so much that my body had adapted to living without jet lag.

More precisely, I just thought of it as night when I closed my eyes.

And morning when I opened them.

“But it’s a shame to just rest.”

Should I go on variety shows? That made me hesitate too.

I was already filming over ten commercials.

And I was already heavily exposed in the media.

Going on more programs didn’t appeal to me.

‘Unless it was something purely personal… like some kind of daily life.’

Daily life?

When that thought occurred to me, my eyes lit up.

Why hadn’t I thought of it before?

‘I could do YouTube!’

++++++

-I want to start a YouTube channel, can you help me?

As soon as Kim Donghu said those words, the agency CEO nodded.

“YouTube? Sure, that’s not bad, should we prepare something on our end?”

-Yes, I’ll send you the videos, but I’d appreciate help with editors and design.

“Of course, just trust me, Seokho.”

-Thanks, Seokho hyung.

And with that, the call ended.

“I’m sorry, I had to take that call. Haha, where were we?”

Choi Seokho tried to continue the meeting.

At that moment.

“Did Kim Donghu just say he’s doing YouTube?”

“Wait, I think something more important just came from the CEO’s phone?”

“Is he creating a personal channel, not just the company’s YouTube? Not just promotional videos?”

“So he’s creating a personal channel that can accept all kinds of PPL?”

The decision-makers from each company in the meeting room had their eyes sparkling.

“What, what?”

Choi Seokho was flustered.

“Come on, CEO Choi. After all the years we’ve worked together, you’re leaving us out…?”

“CEO Choi, I don’t care about anything else, but my Ilyang Foods name has to be in Donghu’s videos.”

“What kind of video will be uploaded first? Our PPL doesn’t need to be prominent. Just show some usage…”

The decision-makers suddenly abandoned the original meeting agenda.

They were now seriously calculating ‘how to spend money on Kim Donghu’s YouTube.’

“How about adding sponsors at the end like a broadcast station?”

“Personal but not personal… that feeling is good, I definitely agree.”

“Since Donghu is an individual but not just an individual… we need to show our firepower.”

The scale was unexpectedly growing.

Unintentionally.

‘I feel like I’ve experienced this somewhere before.’

Even as Choi Seokho was thinking this.

“For a vlog, will he start filming from when he wakes up in the morning?”

“If editors and designers are involved… will Kim Donghu carry a personal camera around?”

The decision-makers continued building the conversation on their own.

Choi Seokho was bewildered by the business flow that was proceeding by itself.

‘Well, I can’t say no when they’re offering money… ultimately it’s all Donghu’s decision.’

Still, these days, even for personal YouTube channels.

PPL offers were always gratefully accepted.

Choi Seokho naturally assumed Kim Donghu would agree.

>That’s fine with me

>But shouldn’t we know what kind of videos I’ll be making before accepting PPL?

Ignoring Kim Donghu’s seemingly confused message.

“CEO Choi! Come back and sit down! Since we’re talking about YouTube, there’s a lot more to discuss!”

“Is collaboration possible too? What’s the specific plan? I want to hear details!”

“Let’s talk over army stew on the first floor, it’s delicious there.”

The meeting continued.

‘…We’ve already been in meetings for 4 hours.’

Is it starting again?

The beginning of an infinite meeting train hell.

+++++++

Early June.

An unexpected video was uploaded to YouTube.

As soon as people saw it, they rushed to community forums.

[Breaking news!!! Kim Donghu seems to be doing YouTube?]

-(video link)

-He seems to be filming by himself lolololololol

ㄴCrazy guy crazy guy crazy guy

ㄴIs this real?

ㄴOthers would worry a lot about how to make their first video look good

ㄴWow he just starts filming from when he wakes up?

The content itself was very ordinary.

Just a man using a selfie cam starting from when he wakes up in the morning.

Making breakfast, taking a walk, exercising, and so on.

Simply introducing his daily life.

It really felt like a vlog.

But the key point was that it was Kim Donghu.

[How many topics does Kim Donghu have? Boxing, piano, violin… how many acquaintances does he have, how many stories does he have]

-He really has too many things to do?

ㄴBut the vlog outro was still done by his agency lololol

ㄴSo he’s doing the videos alone except for editing? Is this the concept?

ㄴWho knows, we’ll have to see more, so upload a few more

ㄴUpvote

ㄴDownvote

ㄴMega upvote

As attention started pouring in.

[Even foreigners know Kim Donghu started a YouTube channel lolololololol]

(Comment photo)

-There are so many English comments lol

-They’re asking if this is Tarzan’s modern life lololololol

ㄴWhat’s even more surprising is the subscriber growth rate?

ㄴIt increases by 50,000 every time you refresh, for real

About 5 hours after the channel was created.

[Kim Donghu receives Gold Button 5 hours after creating channel]

-Starting YouTube life with a Gold Button, woooooosh~

ㄴLegendary event occurred

ㄴBut seriously, this guy’s moves are unpredictable so you just have to subscribe

ㄴThe Great Donghu, is it you again?

Kim Donghu’s YouTube channel reached 1 million subscribers.

It was the beginning of his adaptation to YouTube.