Ch.198198. Exclusive Model Seo Hyoju

Seo Hyoju’s YouTube channel does not accept advertisements.

While she hasn’t explicitly stated “I will absolutely never accept ads!”, in the five-plus years since creating her YouTube channel, she has done paid promotions fewer than ten times—making it fair to say she doesn’t do advertisements.

Of course, she only avoids paid promotions. Products she has tried, eaten, or used that she genuinely likes, she often promotes for free, creating tremendous promotional effects.

In such cases, these self-purchased endorsements are incredibly beneficial for companies, who often send her enough products to last nearly a lifetime after being featured. Though truthfully, this doesn’t hold much significance for Hyoju herself.

Nevertheless, Seo Hyoju’s brand value is enormous.

With 36 million subscribers, perhaps this is only natural.

Third-generation chaebol. S-rank hunter. Add to that her celebrity-level looks, figure, and aura.

Even with such high barriers, her channel receives hundreds of advertising inquiries daily.

Since she hasn’t explicitly ruled out paid promotions, companies can’t help but try their luck despite the slim chances.

If they’re fortunate enough to have her accept even one advertisement, it guarantees massive success for the company.

As long as the product isn’t complete garbage, advertising to over 36 million people in one go inevitably boosts sales.

Beyond that, there are thousands of inquiries from those who understand paid promotions are unlikely but hope for product sponsorships instead.

This is because there are cases where she genuinely promotes products she happens to like.

The issue is that Hyoju is a chaebol.

She’s not someone who tries just any product like a tester and gives reviews.

Most products she has promoted were already proven and often already famous.

That’s the kind of person Seo Hyoju is.

To me, she’s always seemed a bit… dismissive, but somehow, now that we’re meeting for business, she seemed different.

“I don’t do paid promotions.”

“Yeah, I heard. But why…”

At first, I didn’t understand.

Honestly, for the Mud Potion, I could just promote it on my own channel.

As always, my channel often promotes auction items from rift dimensions or items for sale.

But when I actually tried to film a promotional video for the Mud Potion—branded as “Farming Whitening”—something felt off.

“Hmm. It feels weird for me to apply it myself.”

My skin was already customized from the rift dimension, clean enough not to need such products.

Pretending to apply it and acting like my skin improved seemed unnecessarily deceptive.

Kim Sujeong insisted she would do it, but when I assessed her appearance, something didn’t feel right.

“Still, this is the first subsidiary of Farming Company. Shouldn’t you be the exclusive model?”

“…What’s wrong with me! I get phone numbers when I go out too!”

“That’s because you seem approachable, so everyone tries their luck.”

“Oh, come on!”

That’s when I thought of Seo Hyoju.

“Should I ask Hyoju?”

“Hyoju unnie? Really?”

“Why not? Among the women we know, she seems perfect for promoting this.”

“Well… that’s true. Hyoju unnie would be the perfect model.”

With that casual thought, I contacted Seo Hyoju after a long time and explained the situation.

Hyoju seemed slightly hurt that I only reached out for this reason after not contacting her for so long, but she readily agreed.

“Let’s meet and talk about it.”

I naturally thought this would benefit Hyoju.

I assumed she took good care of her skin and visited dermatologists given how much she earned, but our Farming Cosmetics’ Farming Whitening Cream is literally a special remedy made from rift dimension resources.

Moreover, the sample Farming Whitening Cream I brought had already passed FDA approval as a certified “whitening” cream.

It was even certified as a pharmaceutical product, allowing it to be sold as medicine rather than just cosmetics.

[Farming Whitening Cream]

– Grade: C

– A cream made by purifying mud from the Black Marsh, effective for skin whitening, anti-aging, and wrinkle improvement. Effects can be seen after 30 days of cumulative use at 1ml per day.

– Remaining amount: 50ml

It’s a cream made by purifying corrupted mud from the Black Marsh.

That’s why I planned to sell it as a premium line, without shipping or online sales.

Come and buy it if you need it.

I guarantee definite results.

The proof that it has guaranteed efficacy even for ordinary people was that after this sample Farming Whitening Cream passed FDA approval, an employee secretly asked my father if he could get a tube—confirming its effectiveness.

So this was an opportunity for Hyoju too.

“If you become our exclusive model and promote it, I’ll provide it free for life.”

“Oppa, did you really not know my channel doesn’t do paid promotions?”

“Um… I heard on my way here.”

“Pfft. I thought so.”

Honestly, that was my thinking when I made the offer, though it wouldn’t matter to Hyoju if she didn’t use it.

So I was a bit anxious, but she gladly accepted my proposal.

“I’m fine with it. But I have one more condition.”

“What?”

“That cosmetic-producing farm place. I want to visit it once.”

“Huh?”

Had I mentioned the farm to Hyoju before?

While I was thinking about it, Kim Sujeong avoided my gaze.

“Hey.”

“Well… since you go into dungeons for over a week each time… it felt weird to keep saying you’re going to S-rank dungeons… I didn’t say anything more than that!”

“That’s right. I just guessed from watching your YouTube videos.”

At this point, I had enough strength to protect myself even if it became known, so it didn’t really matter.

And her proposal wasn’t bad.

“Is that all?”

“Huh?”

“Just once, though.”

“Really?”

“Let’s make a deal.”

I even gave Li Weixing’s granddaughter, whom I’d never met, a brief tour when she was going to receive abilities, so for Seo Hyoju—someone I’m close enough with to ask for a cosmetic advertisement—giving her a tour wouldn’t be bad.

It’s not like she would cause any harm.

Besides, the farm was gradually becoming presentable enough to show off a little.

Though not yet at the level of Farming World to boast about the farm.

Judging from Kim Sol-i’s reaction.

And from Li Su-in’s reaction, ordinary people would appreciate seeing such a vast natural farm.

So we made the deal.

Hyoju agreed to film herself naturally using the product and provide reviews through livestreams and videos, which would also be uploaded to my channel.

Since sales would start tomorrow, we couldn’t post a one-month review, but just having a livestream of Hyoju using it would provide decent promotion.

Most people thoroughly check reviews before switching cosmetics, but that didn’t matter.

The price was prohibitive for most ordinary people anyway.

Hyoju’s YouTube livestream began.

As expected, these were the main reactions:

– 50ML for 7.6 million won?

– Unnie, are you advertising something we should actually use?

– Hyoju unnie’s first paid promotion is a 7.6 million won cosmetic… That’s 2.5 million won monthly if replaced every 3 months ㅠㅠ

– But if it’s Farming Cosmetics, is it that farmer hunter’s company?

– This is seriously overpriced…

– Who would use this lol

– Even Hyoju needs money now, promoting such a ridiculous cosmetic…

Advertisements directly impact a channel’s image.

Among 36 million subscribers, how many could afford a 50ML cream for 7.6 million won? Maybe double digits at most.

Most would complain about the price and criticize Hyoju for accepting the advertisement.

But this is exactly why Hyoju was perfect as Farming Cosmetics’ exclusive model.

Even if she received criticism…

Even if her channel’s image suffered, Hyoju didn’t care.

That confidence was her channel’s charm, which is why she didn’t lose many subscribers.

And the promotional effect was remarkable.

Actually, it might not have been that remarkable.

The video was uploaded.

It was also uploaded to my channel.

As soon as the cosmetic information appeared on Farmings, VIPs and VVIPs immediately checked inventory and made reservations.

While we don’t sell online, we created a system for VIPs and VVIPs to hold products for up to 7 days with a reservation.

For people who pre-purchased 10 billion or 100 billion won worth, we had to offer at least that much.

Thus, of the 1,000 Farming Whitening Creams brought from the rift dimension, 400 were reserved on the first day.

By the second day, they were completely sold out—an amazing record.

The news articles came afterward:

– Farming Cosmetics’ ‘Farming Whitening Cream’ receives FDA pharmaceutical approval.

– Limited 1,000 units of 7.6 million won cosmetic sold out in two days.

– VIP and VVIP members from various countries reportedly purchased 5-10 units each.

– Confirmed effective for wrinkle improvement, whitening, and anti-aging.

– Restock schedule available on Farming Company’s website ‘Farmings’…

It was a perfect success.