Ch.126126. The Abundant Bald Mouse

What’s the best way to promote auction items?

The answer is simple.

It’s advertising.

There’s a reason companies spend tens of billions on advertisements featuring famous celebrities and hunters to promote their products.

But just making an advertisement isn’t enough.

You need to widely publicize people with familiar public images using your product.

So promotion requires two major components:

Video content to promote the product.

Media to spread that video.

In the past, TV and radio served this purpose.

A 15-second TV commercial during prime time would cost tens of millions of won, and nowadays, companies spend significant amounts on SNS and YouTube video advertisements.

So in my position, I already have the best method to advertise my auction items.

“We’ll handle the promotion, oppa. No matter how much Dad advertises, the most effective promotional tool is what we already have, right? 3 million… actually 4 million now? With a YouTube channel that has 4 million subscribers, what’s the problem? We’ve only uploaded 3-4 videos, but each one averages over 100 million views. If we offered to run ads, we’d get dozens of pages of inquiries.”

There was nothing to hesitate about.

I created the YouTube channel just to get people’s attention, so I never had any pointless pride about keeping the channel “clean” or free of advertisements.

The advertising effect of the videos was remarkable.

“Wow, there’s a lot of speculation that the leather jackets and other items appearing on Gwangjin Distribution lately are yours, oppa.”

Ultimately, the buyers will be a small number of VIP hunters.

Some might say, “You only need to inform those people—what’s the point of letting the general public know?” But that’s not true.

Most hunters buy items primarily to become stronger, but it’s also an investment in a way.

They become stronger by using the items immediately, but over time, valuable items often increase in value rather than depreciate.

So they spend money to enhance their specs, but when they eventually change items, they often find that the item’s value has increased, allowing them to make a profit. While many wealthy hunters buy items out of a collector’s mentality, the fact that purchasing good items actually makes you money is a proven theory in both games and reality.

This kind of promotion actually has the effect of significantly raising auction prices.

While 99% of people watching my videos won’t even be able to attend the auction, let alone participate, their interest, memory, and discussions in communities about how good these items are will cause the Madness Greatsword to increase in value over time, beyond whatever price it fetches at auction.

The same goes for the hair loss medicine.

In fact, the hair loss medicine became quite a topic of conversation from the moment it was listed for auction.

Gwangjin Distribution has been flooded with inquiries—from how to become a VIP individual member to questions about whether the performance is real, if there are research results, or even offers from people willing to be test subjects. Calls have been coming in from dozens of countries in various languages, nearly paralyzing operations.

I could sell it as is, but promoting it like this generates even more interest in the hair loss medicine.

Especially with items like the Madness Greatsword or this hair loss medicine, when people purchase them at auction after they’ve gained public attention, they’re also buying a piece of that attention.

How to use the Madness Greatsword?

Just uploading videos about this will make curious people seek out information on their own.

Consistently uploading videos builds recognition.

Especially the hair loss medicine.

If someone who lives off public attention and is bald uses it and grows hair…

Balding people will look at them and live each day with renewed hope.

“Maybe I can buy it someday too.”

“Now that hair loss medicine has been developed, I won’t have to suffer anymore.”

This is the promotional effect, though it didn’t always yield positive results.

– ?? What are you doing?

– Why on a bald mouse…

– That precious thing..

– The auction listing said “permanent hair loss agent.” Is this the same thing?

When filming the experiment, I considered bringing in someone with hair loss for a live test, but unfortunately, there were no bald people in my household.

I thought my dad might have some hair loss and asked him, but I just got cursed out.

I didn’t feel like checking with relatives or others—it seemed unnecessary.

Even though it wasn’t particularly valuable to me, it was still going to be auctioned, so giving it away for free didn’t seem right.

So I decided to use a monster.

No one would feel bad or disappointed, and after using it, I could dispose of the subject that received the effects, eliminating anyone who had benefited from the hair loss medicine.

It was quite an agonizing scene for viewers.

– Ugh, what a waste

– Please spray it on me

– How did it grow hair like a chestnut burr in less than an hour?

– Is this registered with the FDA?

– Forget registration, I’d use even an unregistered medicine ㅠㅠ

So while the video was an A-rank dungeon solo clear completing the Normal Attack Challenge, it ultimately became known to people as “The Luxuriant Bald Mouse”—a contradictory title—because of the final hour of footage.

Perhaps as a result, individual VIP membership registrations at Gwangjin Distribution increased significantly around the time the video was uploaded.

Unlike corporate memberships, individual membership required purchasing at least 10 billion won annually—a very high threshold—yet over 30 people signed up as soon as registration opened.

This was based roughly on the Hunter Department Store’s VVIP criteria, but people didn’t seem to care about the cost and bought up every item available at Gwangjin Distribution, creating a strange phenomenon.

“Suhyeon… we might need to postpone the auction.”

“Why?”

“Customers trying to register as VIP members can’t because we’re out of merchandise.”

Dad couldn’t hide the smile on his face as he spoke.

Gwangjin Distribution, which had received substantial investment and was at its peak stock price, couldn’t handle the purchasing power of the sudden influx of customers and had nothing left to sell.

In a way, this was an understandable situation.

To buy what they wanted, these customers needed to spend 10 billion won at once, and even a large company couldn’t process inventory for dozens of people spending 10 billion each within a few days.

Of course, there was a solution.

“Postponing the auction would be unfair to those who registered early. Just create Gwangjin Points that can only be used at Gwangjin Distribution, with something like a 90% point accumulation when they make purchases.”

“…”

People buying items weren’t necessarily buying them because they needed them, but rather to obtain VIP membership by purchasing whatever items they might need.

So if there were no items, we could sell advance purchase points.

Even if they took a 10% loss, many people would still buy them since the money wouldn’t completely disappear.

“I’m not sure if this will work. You’re too strange, Suhyeon. But let’s try it.”

Normally, this would be absurd.

A distribution company selling points to buy future merchandise at a 10% discount? What consumer would take a 10% loss to buy something later instead of just buying it directly?

But Kim Gwangjin has been seeing many benefits from his son’s recent actions.

He’s set aside years of business experience and judgment and instead seeks business advice from a son who’s spent his life gaming in his room.

In fact, he’s come to accept it.

This is his son’s company.

His son grows it, and he just manages it.

A father shouldn’t feel threatened by his son’s abilities.

He should just be grateful for a son who’s being filial.

By the time of the auction, over 100 VIP members had registered.

Even VVIP corporate members were registering separate VIP memberships, with several people from each guild signing up.

– The auction is going to be fierce.

– Never thought I’d see people from around the world coming to Korea to auction for hair loss medicine.

– The greatsword enthusiasts have gathered too. Still, maybe 5% of people are here for the sword.

– I wonder how much they’ll sell for?

On auction day, the live broadcast on my channel surpassed 100 million concurrent viewers as the auction began.