episode_0043
by fnovelpiaJi Seung-cheol, head of the Teamind Content Business Division.
He was in a situation where a knife was held up to his neck.
It was because of the thoughtless parachute successor.
-Chief, this is a good scenario. Should we make this exclusively and put it on the platform?
– Sir, the scenario is great, but the production decision requires a lot of money and is very risky, so we have to make careful decisions at the planning meeting…
-Who owns this company? Is it the CEO’s?
-Yes, sir.
-Then who makes the production decisions?
-… You can do whatever you want, sir.
-Go ahead.
T-Mind is an OTT platform subsidiary of Song Joo Film, the largest film conglomerate in Korea.
Sangmu is the child of Chairman Song Joo-film.
If Team Mind is good, it is the fault of the CEO, but if it is bad, it is the fault of the executives who did not serve him properly.
And Sangmu liked the media but was terrible at business.
-Isn’t this fun? I think it would be a huge hit if we made it.
-I like the feel of this piece. Ask and double the production cost!
-Shouldn’t we make a cool romantic comedy drama too? With a female lead like Chae Seo-yoon?
The response to the works created in this way was good.
However, OTT platforms must compete on numbers.
It is not possible to escape a single-digit market share by uploading a few self-produced contents of moderately good quality.
bottom.
A single-digit market share.
Chief Seung-cheol Ji was often called to the parent company and scolded.
It wasn’t the owner, but the president of Song Joo Film who scolded him on his behalf.
-How on earth did you assist the branch manager and managing director to get the company’s performance like this?
-I’m sorry. I’m sorry.
-I don’t know the circumstances either. If the manager doesn’t know much about business and tries to spend money on something stupid, I should have stopped him even if it meant throwing my life away like a straw! Huh?
-sorry.
-Can you become an executive like this?
That day, as usual, I returned home with a broken heart.
-Chief, this is the Na○ki CF that was released today, but the video quality is crazy.
-Wow, how much is this… .
The visual beauty was so overwhelming that even Seungcheol Ji, who had been rolling around on this floor for a long time, was left speechless.
When you reach the end of the sea, the scenery is so vivid that it feels like it’s actually there, and the surfing is so dynamic.
-Chief, we are going to create blockbuster content based on this CF at Na○ki. We are going to pour in 400 million dollars!
-Really?
-Yes! It’s being produced by Pintree Entertainment and CG company 30THC is participating! That’s the company in charge of the mermaid and sneaker CG!
Chief Seung-cheol Ji recalled.
Today, I saw the evil face of the managing director who was only thinking about wasting production costs.
‘I’d rather throw my money in the trash…’
Wouldn’t it be better to bet at the casino?
No matter how much you fail, it’s still your initial investment.
***
“Our managing director is trying to throw away our money because he’s obsessed with a strange script! It would be better if Team Leader Lee Jo took it and used it to produce a ○○ki commercial drama!
Rather than spending 40 billion won to become the belly fat of a crappy director, I’d rather contribute a handful to the soles of Na○ki! ”
Looking at the way he personifies an inanimate object called money, it seems like he’s not a bad person by nature.
“Oh my, Mr. Song, are you still like that? Even though it’s company money, you’re going too far.”
“Take them quickly before the manager throws them away. Okay?”
Unconditional investment, no, unconditional deposit.
We can just swallow it all up and give the streaming rights for the commercial drama to T-Mind. Of course, it will be non-exclusive.
It’s 40 billion that just rolled in.
“But will Songju Group continue to push the OTT business? Isn’t the market share still in the single digits?”
“… The chairman’s will is firm. He thinks that if they are forced out of the OTT market, the very lifeblood of the media business will be cut off. I agree. ”
“That’s true, but I’m saying this because I think it’s a very harsh environment for Detimind. The OTT ecosystem itself.”
“There’s no choice.”
Now that I think about it, it’s been over 4 years since the service was launched, but I’ve never even heard of it.
Even if the parent company urges them to perform well, the head of the successor company is a flower garden.
In the red ocean filled with blood centered around the traditional No. 1 Hwangnet Prince, what is the future of single-digit market share OTT channels?
No matter how much the conglomerate parent company pushes, there will be limits to growth.
“But does Director Song know?”
“I can convince you, no, I’ll welcome you with open arms. I’ll take care of it, so you’ll take our money, right? ”
It’s a thousand times better to be buried in the name of Na○ki than to pour all my energy into creating a masterpiece.
By the way, Chief Seungcheol Ji, your eyes are haggard.
I feel the sorrow of an office worker who is struggling under a reckless heir to a conglomerate who does not know the bitter taste of failure.
Team Leader Jo Woon-seok and I made eye contact.
-call?
When he asked me with my mouth shape, I nodded and answered with my mouth shape, “Call.”
“Okay, I understand. I have the alcohol I earned so far, so I will take 40 billion won.”
“Thank you, thank you so much.”
The expression on his face, which looked like he was going to die at any moment, brightens up.
Surely it’s not like the candle that burns the brightest just before it goes out, right?
“Oh, have you eaten?”
“No, not yet.”
“Then let’s go eat. I’ll buy it. It’s almost time.”
That way, we received 40 billion won and had dinner at a high-class Hanwoo Omakase restaurant in Gangnam.
I just introduced myself as a member of the Pintree 3 team.
As we drink, industry stories start to come out.
Chief Seung-cheol Ji lamented.
“The domestic media market has already been opened. It has become a production base for Net Prince content. The only way for latecomers to survive is through the Korean Sherman Act.”
“Anti-monopoly laws are necessary to break down the Net Prince monopoly. But will it work?”
“It’ll be hard. The production company, the broadcasting station, and the viewers are all favorable to Net Prince.”
After hearing the story, I realized that Net Prince had a greater influence in Korea than I thought.
Most quality studios have a net prince tendency.
This is not a relationship formed through coercion and bullying, but rather a relationship that is stronger because it was formed through throwing around wads of money.
“But aren’t the broadcasting stations a bit dissatisfied? If you want to make a drama, you have to check the Net Prince production and delivery schedule first.”
“What’s the big complaint if a drama made like that is also aired on their own broadcasting station?”
“Is there some damage to Songju Film too?”
“From the company’s perspective, it must be annoying that production companies and directors keep sticking to Net Prince. But I still think that the production site has improved a lot thanks to Net Prince.”
“That’s true. Net Prince is the number one contributor to improving the poor filming location.”
“Just a minute. I’ll make a phone call.”
Chief Seung-cheol Ji was absent.
“Wow, I didn’t know you’d come with a real diamond ring and get down on your knees right away.”
Those were the words of Director Kim Kyung-wook.
“The Timind situation seems to be more serious than we thought.”
“A company in crisis is offering 40 billion?”
“It’s not the company that’s in crisis, but the employees who work there. The company has a strong parent company, so what’s the problem?”
Team leader Jo Woon-seok smiles pleasantly as he pours me a drink.
“Isn’t it good that you listened to the last place story?”
“Yes. From now on, everyone should listen to the story at least once.”
“Did the blockage due to Net Prince go down a bit?”
“It went down cleanly. The metal is comfortable. ”
“Now we can drag in the Songju Group studio too, so let’s take note.”
Even though the route was decided with full CG, that was before Seungcheol showed up with 40 billion won.
If you use your connections at T Mind, you can attract capable production companies.
‘If I only think about my CG company’s profits, it would be right to go full CG…’
“If you help out Chief Seungcheol Ji a little bit while you’re at it, it’ll be helpful later, right?”
“There aren’t many places that are as tangled and intricate as this one. If you share appropriately and coexist, that’s all your connections, and eventually it becomes your asset. ”
I also feel a bit burdened about swallowing up most of the 400 million dollars in CG costs.
Anyway, the original plan itself was set with an overwhelmingly high percentage of CG costs.
It’s because I thought about the CG cost from the beginning and gave that much.
Ji Seung-cheol is back.
“Chief, you’re not just going to throw money at me and watch with your arms folded, are you? Please introduce me to a studio.”
“Oh, really? Okay. I’ll set it up just right with my friends who are really good at their jobs. ”
“As you know, we have no experience in drama production… .”
“Don’t worry. I’ll send you after completing the mental education.”
Then, Chief Ji Seung-cheol laughed bitterly,
For a moment I thought it was a different person.
A person who would not have been strange if he had cried and said, “Take this money!”
For a moment, he seemed like a cold-blooded veteran office worker without any feelings of guilt or shame.
“But this guy here hasn’t said a word since a while ago… .”
Now that I’ve relaxed, I guess I finally have the mental space to look back on the past.
Team leader Jo Woon-seok smiles evilly.
“As I mentioned earlier, he is the new team leader of our team 3.”
“If he’s a manager at this young age, is he really a capable guy?”
“I am also a 30THC agent. The fastest and most reliable way to talk to them is to go through the car dealer.”
Ji Seung-cheol suddenly stood up as if he was going crazy.
He holds the bottle with both hands and offers it to me in a way that couldn’t be more polite.
“Oh my, I didn’t know you were such a precious person and treated you carelessly. I’ll pour you a drink.”
“You can just take it easy… .”
Jo Woon-seok kept adding his voice from the side.
“There’s a mermaid and sneakers CF, right? Director Cha was in charge of the camera, and it was made through direct communication with the 30THCCG headquarters. Director Cha was in charge of everything from beginning to end.”
The angle of the chief’s elbow becomes sharper.
I raised my glass in a daze, accepted the drink politely, and poured some for him too.
Is this… the power of 30th century CG?
Chief Seung-cheol Ji, who had only talked to Team Leader Jo Woon-seok and Director Kim Kyung-wook, now had his eyes completely fixed on me and didn’t know how to leave.
Here, the team leader and the director are competing with each other and are trying to show off to the head of the headquarters.
“Na○ki CF, from the storyboard to the hundredth one, the entire thing was drawn by the deputy director.”
“Oh, really?”
“Your drawing skills are really crazy. I want to see the dean’s face to see which crazy art school failed you.”
“Chief Cha, show me. Okay?”
I was a little excited, so I decided to ‘print’ it out on a napkin.
‘Oh, but I don’t have a ballpoint pen… .’
【It’s okay. The materials needed to print the picture are right in front of you.】
‘What’s in front of you? Oh, really?’
“Can I borrow your pen?”
“Ah, I think it’ll be okay… .”
Could this really be happening?
I was curious too, so my heart pounded.
【Start printing.】
My hands dipped the red wine and various sauces into meat, ribs, etc. and drew on the napkin.
‘No, is this real?’
I know how to use red wine and food sauces like oil paints.
Is this an artificial talent realized with artificial intelligence?
This wasn’t drawing a picture.
It was close to mechanical printing.
Finally, a vivid painting that was hard to believe was created using alcohol, blood, and sauces was completed.
This is the giant deep-sea fish that appeared in the Na○ki CF with its teeth wide open.
“… .”
“… .”
“… .”
All three are speechless.
Everyone is absentmindedly staring at the napkin drawing that the ‘future app printed using my hands as a tool’, forgetting to even breathe.
‘Isn’t this a bit too much?’
Up until now, I have only presented black and white storyboards roughly sketched with a ballpoint pen or pencil.
But the first time I saw a painting at a restaurant, it was a painting on a napkin made by mixing alcohol, sauce, and blood like paints…
Chief Seungcheol Ji looks at me, and his hazy eyes are impressive.
“Are you a genius?”
“No, that’s not true.”
I’m not a genius, I was just chosen by the app a thousand years later.
Director Kim Kyung-wook came to his senses and became excited.
“Wow, wow. You’re crazy, you’re crazy. You’re not just good at drawing, you’re a genius. How on earth do you think you can draw something like this by dipping your ribs in alcohol and food sauce?”
“Director, this is really… a devil’s talent. That’s all I can say.”
“Chief Cha, I’ll make sure to keep this. I think it’ll sell for a really high price in about 30 years.”
“… Team Leader, you’re already rotten.”
I was about to crumple up the napkin because I really wanted to keep it.
“Then let me take a picture.”
“Director, I ask you politely.”
“Yeah, our chief spent 40 billion won on art today, but the photos are okay, right?”
“… Take a picture.”
Middle-aged men were taking pictures.
After everything was over, I crumpled up the napkin.
I heard Director Kim Kyung-wook muttering softly.
“Did the head of the car install a printer in his hand?”
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